Jack Muldowney
Founder & Creative Director, Studio Malt 

 Every label design starts with a conversation with the brewer, and their goal for the beer: the story behind it, the inspiration for the name, the flavor profile and style. From there, it's right to sketch several layouts that tell the story of that beer, in a striking visual way. For every packaging design I try to balance the goal of cutting through the noise on the shelf, while also creating something that is instantly recognizable as that brewery's beer. Brand consistency is really important, while leaving enough flexibility for creativity from label to label.

Jack Muldowney is the founder of Studio Malt, which began in 2012, after growing a portfolio of trusted, collaborative clients over several years. With nearly 20 years of design experience spanning agency, in-house, and boutique studio settings, Jack has been able to grow a portfolio of work across the beverage industry, working with clients of all sizes. He also co-founded the beer industry publication, The Hop Review, which ran from 2012-2020. @studiomalt  /  studiomalt.com