Michael Freimuth
Creative Director / Designer, Marz Brewing

At Marz Brewing, label design isn’t about neat branding systems – it’s about letting something crawl out of a dream and onto a can. For Michael Freimuth, that might mean turning a midnight vision (an oil-blob creature soaking in a hot tub with cats), into a finished design. The goal is to make you stop, pick it up, spin it around, maybe even want to steal it. The labels live somewhere between gallery art and basement oddity, always pushing the beer aisle toward the strange while still holding their own on a crowded shelf.

Michael Freimuth is an award-winning creative director and designer based in New York. As co-founder of the acclaimed studio Franklyn, he spent more than 15 years shaping brands, campaigns, and cultural projects. His work has been recognized by the Art Directors Club, Type Directors Club, D&AD, Print, and The New York Times. @michaelfreimuth_